The sweet (and tangy) taste of success

Jim was featured in the August 4, 2009 issue of the Wall Street Journal. Here's a snippet:

His first sales were to friends. Then on Jan. 2 this year, Mr. Barbour walked into Pennington Quality Market, a store in Pennington, N.J., his hometown. The owners encourage locally made products. Don Rellstab, the store manager, really liked Mr. Barbour’s passion. Mr. Barbour started doing in-store demos. “He was like a circus barker, cooking up meatballs or ribs or chicken pieces,” Mr. Rellstab says.

The store sold $10,000 of sauce the first six weeks, at $5.99 a jar, says Mr. Rellstab. Then in March, Mr. Barbour started working on the manager of Whole Foods in Princeton. “He would say ‘Call me back in two weeks,’ or ‘Come in next month,’ and I would,” Mr. Barbour says. “It was just persistence.”

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